INDUSTRY TALK: Is the Gimmick-Driven, Auto Tune Era in Music Ending?

We've all been subjected to the past few years in music. With the emergence of flamboyant, larger-than-life personalities such as Lady Gaga and Nicki Minaj, and the widespread abuse of Antares' Auto Tune, The music industry has churned out batch after batch of prepackaged, cookie cutter pop stars. Not to say that these people don't have amazing natural talent, but these days talent is playing second fiddle to an artists ability to keep the media talking with controversy. That aside, along comes Adele. This juggernaut of an artist is like the organic fruit in a room full of processed snacks. Dean Cramer of http://www.kingsofar.com gives a better rundown in his article which you should read here This is something indie artists need to take to heart. Maybe it's better to be who you are, rather than conform to what the industry is dictating as a prevailing trend. Maybe it's better to continue to buy beats online for low price and sell records independently in your region. Be the hometown hero. Just a thought.