INDUSTRY TALK: Headliner.fm: A Good Way to Get Heard

In keeping with our mandate to be so much more than a site with offers rap beats/hip hop instrumentals for artists to buy online, we've found a number of cool online tools for musicians and artists and we will be reviewing them here from time to time. If you are an indie artist and you haven't yet checked out Headliner.fm, you ought to be kicking yourself right now. Headliner.fm, in my opinion is one of the most effective ways to get word of your music out. It seemlessly connects to twitter, facebook, soundcloud and even myspace, allowing you to potentially reach millions of fans. The way it works is, users get "band bucks" by connecting their various social media accounts, referring friends and most importantly, promoting other users on the site. You can then use these "band bucks" to launch your own promotions and reach potential fans/customers that you would not normally have access to. 

Let's say for example, you're an indie hip hop artist who's looking to buy rap beats online or attract interest from A&Rs. With the band bucks you've built up, you could target other artists who use the service by basically offering up band bucks for them to tweet/post a message from you about whatever you need to promote. That way, you can have the message sent out to the fan bases and followers of many other artists. This can clearly be of great benefit to you. The trick is to word your messages so that it seems as though the artist who does the tweeting is simply telling his/her followers to check you out. In a world where image means a lot, having an artist seem to give you an endorsement like that is very valuable. 

With tools like this available, there is no longer a reason to worry about how to get signed. Indie artists, especially in the world of hip hop, can now easily buy rap beats online, create their mixtapes/albums and promote, promote, promote.