Tuesday 3 April 2012

INDUSTRY TALK: Need to Make a Hit Record? Read This

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CAN'T FIND BEATS ONLINE? MAKE THEM YOURSELF....WITH A LITTLE HELP

Are you a true independent music artist? Do you search online to buy the right beats or even seek out local producers to no avail? If you're like me then you fancy yourself a true "do-it-yourself-er" when it comes to music. These days, the indie artist is not just an artist. He or she is also the recording engineer/producer/beatmaker/mix engineer/chief cook and bottle washer. It seems as though this is an evolution which came hand in hand with the advent of new and more affordable software and hardware for making music. Additionally, rates at large commercial studios and prices charged by big name producers are usually too hot for the average indie artist.

In steps producers like me. Guys who are familiar with the situation simply because well...we are artists too and we face the same problems. I started making rap beats and learning how to record and mix because I was in a rap group and we need access to those things but could not afford the professionals. Because I am in such a position to empathize, I am able to do two important things:
While the latter may be more suitable for producers, recall that we just established that many indie artists are also the producers of their own material. Thus, loop pack such as the dubstep samples in the player above are perfect for artists as well as dedicated producers. Sometimes this may even be a better option than buying beats online, for the following reasons:
  • The high quality (WAV, ACID, APPLE) loops can be mixed and matched, added to other instruments or manipulated in many ways and therefore are more flexible than just beat in mp3 format.
  • The loops are sold royalty free so it is very similar to leasing a beat
  • The price is very affordable and the value is great because a loop pack will contain 5 or more beat kits.

DON'T JUST BUY BEATS, BUY TOOLS FOR YOUR CREATIVITY

Just to sum it all up, I must say that there is NOTHING wrong with buying beats online. Many artists are simply just vocalists and prefer to keep things simple. However, for those who like to get hands on and show a different level of creativity, loops and sample packs are a viable option. You get a substantial number of royalty free loops in each pack that can be combined and manipulated in countless ways or simply looped up and used as is! Take a listen to the demo above and check out others like it here.

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